7A-Testing the Hypothesis

1. With homelessness at an all time rise, I decided to stick with my idea of a reusable stainless steel heating cup.

2. The Who: The homeless
The what: The homeless are unable to cook or heat food.
The why: This is because of the lack of kitchen appliances that they have access to.

3.  Hypothesis Testing
Who: There are certainly others that have this need to heat food on the go, whether that be a busy soccer mom on the way to a tournament or camping scouts.
what: I don't think there are any boundaries because this product can be used by anyone, but specifically would be usefully for the homeless due to the lack of access to appliances.
why: The why I identified above is not broad enough to fill the why for everyone. Busy moms, road trips, camping, they all could have access to kitchen appliances at some point, but not at that specific moment, adding to this products convenience.


4. Throughout the interviews I've conducted, I noticed that they really helped me broaden my horizon for my who, what, and why. For instances, one of the people that I interviewed gave me a great idea for a who that I never thought of. With all the natural disasters happening around the world right now, such as Florence and Maria, this product would be great for families who lost their homes or electricity. I also got who's from different interviews that I was already thinking about, such as the convince aspect for a busy mom or varies trips. Many people questioned how the distribution to homelessness or natural relief would take place through the business and I explained the buy one give one to the community plan. All the interviews that I had conducted thus far have been positive with few tweaks, until one person that I talked to explained that this concept was just a thermos. I explained the product in more depth, saying that the product heats the content inside of the cup and keeps in warm, whereas a thermos just serves to keep the contents hot or cold, but loses it over time. With this product you can just reheat whatever is inside if it does lose its heat.





Comments

  1. Hey Sara,

    I love that you have picked a product that is made for those in need. It shows that you have a good heart!! I would suggest looking into how you could diversify this idea to come up with different products. You could do this by making different sizes or you could look into more products related to camping, disaster relief, and homelessness.

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