15A– Figuring Out Buyer Behavior No. 2
Interview #1
I interviewed someone that lived in my dorm. He was mostly focused on the price, which is super relatable being in college and all. He claimed that the style of the cup didn't matter to him at all, but if the product worked and was good quality with an affordable price, then he would definitely purchase it. He said for him amazon was the way to go when selling my product. That is because if he needs something his mom can usually send him something right to his doorstep, making amazon a smart and easy move. Amazon and ebay are huge right now, so a product being sold on these sites will do so much better. He says he knows he bought a successful product when he gets a lot of use out of it and it doesn't just sit on the shelf. As a college student, dorms are crammed. He has brought products that he has used once and now just sit unused taking up space.
Interview #2
I interviewed someone on my floor. Unlike the first interview, she cared about the style. She showed me her cups and thermoses and they were decorated with fun colors and design, some even decked out with monograms. When bringing her reheatable cup around campus, she would love if it could be decorated. She didn't have a credit card or an amazon account and said she would love to see my product in stores where she could use cash. Much like the first interview, she judged a successful purchase based on the quality and amount of money she spend out it.
Interview #3
I interviewed a random person in a coffee shop who went back up to the counter complaining her coffee was cold. I explained my product and how it would be useful to continuously heat her coffee throughout the day or anything else she needed warm. She loved the idea. The design or style didn't matter much to her, but that it was easily portal with a handle or something. She cared most about the quality and the battery life and the logistical aspects like that. I asked her to think back to a time when she purchased something that she thought was a successful purchase. She claims it's the purchases where she continues to use the product and it doesn't just end up in a junk drawer.
Conclusion: I learned a lot of other factors about the costumer that I have never even thought about. They all thought the quality and the price were important, which I totally agree with, but I have never thought about the style aspect. I could have the cups come in different colors and designs and maybe even customize them with initials or sports teams, even adding a handle for easy on the go. The internet is such a successful medium to purchase items, I never thought about selling on amazon instead of in store. What made sense to me and what I kind of predicted was that they based a successful purchase based on how much they used the product and the price.
I interviewed someone that lived in my dorm. He was mostly focused on the price, which is super relatable being in college and all. He claimed that the style of the cup didn't matter to him at all, but if the product worked and was good quality with an affordable price, then he would definitely purchase it. He said for him amazon was the way to go when selling my product. That is because if he needs something his mom can usually send him something right to his doorstep, making amazon a smart and easy move. Amazon and ebay are huge right now, so a product being sold on these sites will do so much better. He says he knows he bought a successful product when he gets a lot of use out of it and it doesn't just sit on the shelf. As a college student, dorms are crammed. He has brought products that he has used once and now just sit unused taking up space.
Interview #2
I interviewed someone on my floor. Unlike the first interview, she cared about the style. She showed me her cups and thermoses and they were decorated with fun colors and design, some even decked out with monograms. When bringing her reheatable cup around campus, she would love if it could be decorated. She didn't have a credit card or an amazon account and said she would love to see my product in stores where she could use cash. Much like the first interview, she judged a successful purchase based on the quality and amount of money she spend out it.
Interview #3
I interviewed a random person in a coffee shop who went back up to the counter complaining her coffee was cold. I explained my product and how it would be useful to continuously heat her coffee throughout the day or anything else she needed warm. She loved the idea. The design or style didn't matter much to her, but that it was easily portal with a handle or something. She cared most about the quality and the battery life and the logistical aspects like that. I asked her to think back to a time when she purchased something that she thought was a successful purchase. She claims it's the purchases where she continues to use the product and it doesn't just end up in a junk drawer.
Conclusion: I learned a lot of other factors about the costumer that I have never even thought about. They all thought the quality and the price were important, which I totally agree with, but I have never thought about the style aspect. I could have the cups come in different colors and designs and maybe even customize them with initials or sports teams, even adding a handle for easy on the go. The internet is such a successful medium to purchase items, I never thought about selling on amazon instead of in store. What made sense to me and what I kind of predicted was that they based a successful purchase based on how much they used the product and the price.
Hi Sara;
ReplyDeleteI believe you got some valuable information about what matters the most when your interviewees are purchasing the product. For instance, you were able to learn about the style aspect of your product, which, as you mention, is something you have not thought about before. You also found out that selling on Amazon instead of in-store is a good idea for your product, which is another great finding for you. For the future, keep on the good work. Go Gators!