18A – Create a Customer Avatar

The costumer segment I have chosen and have interviewed are college students. This is Gina, a second year Public Relation major. Her hobbies include being on the intramural soccer team at South West Rec, as well as biking on campus. She often stays out late doing homework at Marston, going to  club meetings, or going to soccer practice. She doesn't want to spend money eating out so by taking my product with her to keep her food warm, she saves money and is able to focus on her homework and organizations without worrying about her next meal. She is not a morning person, like most college students. She often wakes up late to her 8:30am classes and is usually not able to make her typical Starbucks run. She can fill coffee in my product to continuously keep warm, and because she got her caffeine fix, is about to stay awake during the lecture. On her free time she binge watches tv show on Netflix and hangs out with friends.

Like this avatar, I am also a college student who is not a morning person. I also am super busy with club meetings, organizations, and homework that I spend money to eat out for convince. I have a lot in common with my avatar, which is probably not a coincidence. Most entrepreneurs look at their problems and the problems of their friends and colleagues and try to find solutions to benefit themselves and others in their position.